You deserve a marketing company that will prioritize your business interests above their own and that will agree to always protect your interests as they understand them.
That is why we founded Motive… and we just don’t feel like this is asking a lot of a marketing company.
We believe you have a basic right to the assumption that your marketing team is working for you more so than for themselves. This is, to our minds, a ‘no-brainer.’
And yet, that’s not what we see in the marketplace.
Rather, the marketplace is full of predatory marketing companies that view their clients as space to take rather than give, and as a result, frankly, the whole industry is upside down. Marketers bet against their clients with exorbitant fixed fees and minimal accountability and business owners are left with little sense of who they can trust.
It doesn’t have to be that way.
Marketing services can and should be provided as a service to clients, with clients well educated so as to be enabled to lead their companies, with the outside marketing team a trusted resource than can be counted on to always help the client get to where they want to go.
Fees should be discernible and evaluable as an investment.
Client marketing products should be the product of the client with marketing teams in place as trusted stewards that nurture and enable the wholly owned websites, ad accounts and tools of their clients.
That’s right. You should own, in full, your marketing products.
That includes:
- Websites
- Ad accounts
- Analytics accounts
- CRM systems
- Domain hosting
- Graphical basis
- Photography
- Brand Language
We call this fiduciary marketing and it is the cornerstone on which our company, Motive, is founded.
When you hire Motive you hire a team that agrees to put you first.
It’s not rocket science.
It’s also entirely practical.
By serving our clients as if they were ourselves, and prioritizing their interests, we make it very easy to nurture long terms success and to promote low drama, rich, fruitful business for everyone.
Which, when we say it like that, we usually find everyone can agree that’s worth having.